Backrest Privacy Policy

1. About This Policy

Backrest, operated by Shree Sacha Foam Industries ("Backrest", "we", "us", or "our"), respects your privacy. This Privacy Policy explains how we collect, use, store and protect information when you interact with Backrest, including through our website, customer support and WhatsApp communications.

By using our services, you acknowledge this Privacy Policy.

2. Information We Collect

We may collect information such as:

• Name, mobile number, WhatsApp number and email address
• Dealer/store/business name and business address
• GST or other business information
• Account and login information
• Order, product, size, quantity and customized specifications
• Billing, payment, invoice and transaction information
• Delivery and logistics information
• Warranty, return, replacement and service information
• Reward points, schemes and redemption information
• Customer-support and communication records
• Basic device, browser, IP address and security information

We collect information that is reasonably necessary to provide and manage our services.

3. How We Use Information

We may use information to:

• Create and manage accounts
• Verify dealers and businesses
• Process and manage orders
• Coordinate with distributors and sales executives
• Manufacture, dispatch and deliver products
• Process payments and invoices
• Manage reward points, schemes and campaigns
• Provide support and after-sales service
• Process warranty, return and replacement requests
• Send important account, order and service notifications
• Send promotional communications where appropriate consent has been obtained
• Maintain security and prevent fraud or misuse
• Improve our services
• Comply with applicable laws and legal obligations

4. Customized Orders

For customized mattress orders, we may collect and use the dimensions and specifications provided by the dealer for manufacturing and fulfilment.

Commercial pricing for customized orders may be calculated using the applicable standard mattress size and pricing structure, unless otherwise confirmed by Backrest.

5. WhatsApp Communications & Consent

Backrest may use WhatsApp for account verification, order updates, distributor approvals, manufacturing updates, dispatch and delivery notifications, warranty/service communication, dealer support and reward-related information.

For promotional or other non-essential WhatsApp communications, Backrest will use appropriate consent/opt-in mechanisms and will clearly identify Backrest as the business sending the communication.

Users may withdraw promotional WhatsApp consent or request that such communications be stopped. Backrest will respect valid opt-out, block or stop requests.

WhatsApp services are provided by Meta and are subject to WhatsApp/Meta's applicable terms and policies.

6. Sharing of Information

We may share relevant information with trusted service providers and business partners, including distributors, sales executives, manufacturers, logistics providers, payment providers, technology/hosting providers and customer-support providers, where necessary to provide our services.

We may also disclose information where required by law, regulation, court order or a lawful government request.

Backrest does not sell personal information as a commercial product.

7. Data Security

We take reasonable technical and organizational measures to protect personal information from unauthorized access, misuse, alteration, loss or disclosure.

No electronic system or internet transmission can be guaranteed to be completely secure.

8. Data Retention

We retain information only for as long as reasonably necessary for business operations, orders, payments, warranties, rewards, customer support, dispute resolution, security and legal or regulatory requirements.

9. Your Privacy Rights

Subject to applicable law, you may contact us to request correction or deletion of your information, withdraw applicable consent, or raise a privacy-related concern.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any updated version will be published on this website with a revised "Last Updated" date.

11. Contact Us